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Websites with stale content do not offer any helpful data to customers. Algorithms are built to favour web sites with fresh content. When search engine crawl webpage to start with it seeks for robots.txt instruction to search out out what pages are allowed or disallowed for crawling. It helps search engine to crawl the online pages and index them. There are a lot more issues that you must study Seo and internet design. Gossip Web Design is a web design company in Australia that helps enterprise house owners and entrepreneurs construct their dream webpage. Optimising your web site for a key phrase is crucial to tell search engines like google and yahoo of your webpage's relevance to a search term. The various search engines don’t much like JavaScript (or Flash or FRAMES) - so minimize its use. Use high-high quality, high-contrast photographs that have a 16:9 facet ratio. Let the search engine know what the photographs are all about. The images cannot be left blank.