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A Content Marketing Funnel Explained

A content marketing in digital marketing marketing funnel can let potential customers learn more about your brand, find solutions to their problems and feel confident about buying from you. Different types of content are more effective at every stage of the funnel.

Checklists, videos, and infographics are effective at drawing attention, generating leads and keeping readers engaged. Gated content, such as templates and guides, also works well at this stage.

Awareness

At this point, customers are only aware that your brand exists and the solutions you provide. In this stage the content should provide answers and educate prospects about the issues your solution addresses and how it differs from competitors.

Think about the keywords your customers use when searching online. Using keyword research, you will find out which terms your customers are searching for that suggest a need for your product or service. This data can then be used to develop an editorial calendar and figure out the content pieces that will target those terms.

Producing content for this stage of the funnel can aid in building brand loyalty with your customers. The more people are aware of your brand, the more trust they'll have in the ability of your company to solve their issues. This results in higher conversion rates for newsletter signups or purchases, as well as clickthroughs on your website.

A well-executed strategy for content can assist in closing this conversion gap. If, for instance, you discover that the majority of your content is targeted at increasing awareness, but not enough influence consumers to make a buying decision, then you could increase your spending on ads that target middle-funnel keywords.

Another way to increase your bottom-of-the-funnel conversion is to use social media. Social media platforms like Twitter and Facebook permit you to communicate directly with your customers and give you the chance to show your customer service. This can range from tweeting good reviews to promoting special offers.

You can also use content that is already available to push buyers down the funnel, such as blog posts or case studies. For example, if you write a post about why your product is better than a competitor's, you can share it on social media and ask readers to subscribe to your mailing list for more information. You can also encourage conversions at this point by asking users to tag you on their social media posts after they have tried your product. This will motivate other people to do the same and help spread the word about the brand.

Consideration

A successful content marketing strategy incorporates the use of a variety of types of content marketing strategies to engage customers throughout the funnel. Brand awareness campaigns, for instance, might include ad copy as well as blog posts and infographics to address the most common issues and objections. The content can then be shared via social media or email to increase organic traffic.

As buyers move through the decision-making process, they start looking for specific characteristics of products that will help them make a buying decision. This is the perfect time to create FAQ pages. Utilize keyword research tools such as Ubersuggest or search for popular industry hashtags to find the people who are asking. Develop answers to these questions and then add them to your content funnel map.

In this phase it is crucial to present an enticing and compelling argument that demonstrates how your product or service can solve their problems and make them more cash. The content should also emphasize the uniqueness of your brand in comparison to that of your competitors.

This is a relatively easy stage to measure, as consumers are making a choice whether they want to buy. Look at metrics like conversion rate, payment figures and click-through rate to determine if your efforts are working.

As consumers reach the stage of advocacy and become advocates for your brand, it grows increasingly important to them. They will share your content with others because they feel so passionate about it. This is a powerful way to grow your audience. You'll need to create content that inspires people share it, instead of only focusing on engagement metrics. Consider using a tool such as Sprout Social to track the social shares that result from your content marketing b2b marketing efforts. This will give you an accurate picture of your influence.

Decision Making

People are looking for content during the decision-making phase that validates the purchase and describes how to make use of the product. At this point, they want to know that your product solves their issue and will make their investment worth it. At this stage the need for high-quality content such as product guides as well as case study videos and customer success stories are essential. Your customers also want to be in a position to ask questions and get answers from your support team. It is a great way to delight your customers and encourage them by sharing their experiences.

At this point you're hoping that the customer will become a brand advocate and promote your product to their friends and colleagues. To convert these advocates to rave customers, you'll have to provide them with valuable content that allows them to gain the most value from your product or service. You can do this by creating personalised newsletters, tutorial video, free trial offers and loyalty programs.

It's time to begin focusing on the retention of your audience after it has transformed from leads to paying clients. The standard funnel for content marketing models tend to treat revenue as the conclusion of the journey, however it's important to keep in mind that consumers continue to interact with brands after they've completed a purchase. Therefore, it's essential to redefine the funnel as a loop model rather than a static structure that ends with revenue.

The traditional funnels for content marketing can be useful in creating your strategy however they do not take into account the complexity of the buyer's journey. Reimagining the content marketing funnel as a circular model will aid in developing an integrated strategy. By planning for every stage of the journey, you'll be able to create content that is engaging your audience and drive conversions. Then, you can utilize the information from these conversions to improve your strategy and ensure that it is working effectively. Are you ready to see how this strategy can benefit your business? Contact us today to request a complimentary playbook for content marketing.

Retention

A content marketing funnel is a valuable tool that can help companies plan their strategy, execute it and evaluate its success. It can also help them identify the weaknesses in their strategy. If a brand has a lot of content marketing agency london targeted at generating attention and interest, but only a few pieces aimed at middle of funnel, it needs to create content for this stage.

A great way to see how well-targeted your content is to use tools like Ahrefs to analyze the average time on the page and bounce rate of each piece. The higher these numbers are, the more efficient your content is.

Once you've written content for the top of your funnel for marketing content It's essential to keep it up-to-date and relevant. This will ensure that your audience is engaged and interested in your brand and the products or services it offers. This can be done by creating content that focuses on keywords, answers questions that your target audience is likely to search for, and highlights the latest information regarding your industry or product.

As your audience steps onto the MOFU stage they'll be seeking more information on your product or service, as well as solutions to their problems. It's important to build trust by providing honest reviews and demonstrating the value of your product.

In the final phase of your content marketing funnel, your audience will decide if or not to purchase. This is done by gated content that requires an email or other form of registration to gain access. This content is designed to turn the engagement and awareness that you've created at the top of your funnel into qualified leads. Your sales team can then follow up.

You can still influence the journeys of your customers through your brand, even if the support and sales teams are primarily responsible for customer retention. Create content that will delight your customers throughout the entire process of content marketing. This can include useful information, behind-the-scenes information and special offers that only your audience has access to. If you can establish a relationship of trust with your audience, then they will be your greatest advocates and will help reduce the time to sell.