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The Importance of a Marketing Content Planner

Content planners develop a strategy for content creation, publication, and distribution. They also are accountable for monitoring and evaluating the effectiveness of their strategy.

This kind of content teaches the audience about the company's products and services. It also assists users to solve issues and meet their needs.

A marketing content planner can be a spreadsheet or third-party tool. The difference is how you use it.

1. Identify Your Goals

The famous quote, frequently attributable to Benjamin Franklin although perhaps never heard by him, holds the truth: "If you fail to plan, you are planning to fail." Getting from a strategic vision to a successful content marketing engine requires structure, workflow efficiency and clear communication.

One of the most important steps in this process is to identify your goals. You can start with high-level goals for your business or utilize the SMART Framework to make them more specific. It is also a good time to review existing content of marketing strategy goals and ensure that they are in line with the current strategy.

Being aware of your goals will also help you monitor how well each piece of content performs. This will help you identify what is working and what can be improved, allowing you to make the necessary adjustments and improve your overall performance. This will help you achieve your goals, and deliver quality content to your customers.

2. Identify Your Audience

Knowing your audience will aid in creating content that is relevant, engaging and effective. This can be accomplished by conducting research to determine the characteristics of your ideal customer personas. This can be accomplished by surveys, data analysis, and other methods of gathering information about your customers.

Then, you can use the results of your research to identify the content types that are most effective for your business. This could include anything from blog posts and social media posts to podcasts and webinars. Once you've decided on the format that will be most effective, it's time to begin creating your content strategy.

A tool for content planning can assist you in tracking your marketing goals and ensure that the right people are working on the right projects. It can also increase productivity by helping teams stay focused on what's important and avoiding distractions. It's simple to start with a free Content Analysis Report from CopyPress today.

3. Choose Your Ideal Platforms

It's important to tailor your digital content to the platform you prefer. Instagram users want aesthetically pleasing visuals, whereas TikTok users love trendy short-form videos. Conducting some market research can help you discover your ideal audience and their preferred platforms.

A well-designed marketing content planner will account for all the steps required to turn your ideas into an actual asset. It will give you the framework you need to meet your goals and ensure everyone on your team is on the same page.

Content planning tools like Monday and Kapost help you with this. They allow you to create tasks and assign them to others, collaborate, and track their progress on a single dashboard. There are more sophisticated tools, like Wrike, that offer drop-down menus and provide an actionable table, a message board, and a general project timeline. Both offer an initial free version and more comprehensive subscriptions if your team requires more advanced features.

4. Identify Your Content Types

A content planner is a fantastic tool for any person, whether you're an influencer on your own or as part of a team of marketers in a large company. It helps you stay organized and ensures that everyone is on the right page. It's also a great tool to manage content for longer time-based projects, such as annual or quarterly campaigns.

A good content planner will help you identify which kinds of content you should create and the best way to create them. This includes determining what format your content should be presented in like blog posts, infographics, podcasts, case studies, or social media press releases. This should include a timeline of the date these pieces will be created and published.

You should also monitor metrics related to your goals for content marketing such as engagement and traffic. This will let you review your results and make changes. Utilizing a tool such as Ahrefs will help you understand what is a content marketer's working and what is content marketing's not. It also gives you insight into the performance of your competitors.

5. Find Your Content's Goals

If you've got clearly defined content objectives Your team can stay on track and ensure they're meeting their objectives. Whether that's increasing SEO traffic by rewriting blog posts or improving customer retention by organizing webinars, having clear goals will help you reach your goals in marketing content.

A good content planner will help you to define your goals by laying out the workflow in a way that is organized and allows collaboration. It can also incorporate tools such as image-generation software, text-to-image prompts and social management applications to streamline the process.

A marketing uk content marketing agency planner will help you to identify your key performance indicators (KPIs) as well as other crucial factors. This will enable you to evaluate the effectiveness of your content and adjust to improve your campaign. Some examples of metrics that can be measured include bounce rate websites, traffic to websites and social media shares and newsletter sign-ups. These metrics should be monitored throughout the time of your content's existence including publication, production and distribution.

6. Identify Your Resources

A successful content marketing on social media strategy won't be effective when you don't have the resources to implement it. While planning, make sure that you have enough money to accomplish all the tasks you've outlined. This could include team or salary payments, production costs, web space and marketing strategies.

Once you have a budget, you can assign the responsibilities for each task. For instance, you may want to assign keyword research editing, copywriting, and design to various members of your team. You can also make use of a tool such as Sprout to ease the process of scheduling content across different platforms and channels.

Sprout allows you to connect your social media accounts and schedule posts for Twitter, Facebook, Instagram and LinkedIn company pages and Google Business Profiles, all on one platform. Sprout's scheduling tools also include an image library to simplify the management of assets and cut down time when creating posts.

7. Find your Key Performance Indicators

If you're planning to invest lots of time creating content, it's crucial that your marketing efforts are rewarded. Identifying and tracking the right performance indicators will aid in assessing the effectiveness of your content and increase your results over time.

For example, a common KPI for content marketers is the number of return customers. This metric is used to determine how well your content can convert customers into customers and to determine areas for improvement in future campaigns.

It's also important to establish the type of content you'll create according to your objectives and target audience. This could be social media posts, blog articles and infographics as well as videos. Once you've identified the various formats of content you need to make a plan for each that includes frequency and distribution. This will ensure that the right people are seeing your content at the appropriate time.

8. Identify Your tracking methods

A marketing content planner is a useful tool for any business seeking to improve their marketing strategy. It assists you in keeping in mind your goals, audience, and resources while allowing to see how effective your strategy has been over time.

A social media calendar can help you plan your content and ensure it is consistently released. It also allows you to prepare for holidays or other events that could affect the engagement of your followers.

A keyword content plan is an excellent method to improve your SEO strategies. It can help you find the most relevant keywords for your content, which can improve your search engine ranking and visibility. It will also allow you to determine the effectiveness of your content strategy based on keywords over time.

9. Determine Your Measurements

Your marketing strategy should help you identify which metrics are most important for each piece, regardless of whether you arrange your content based on themes or keywords. This will allow you to determine how successful your content has been so that you can continuously improve it. A cloud-based marketing content planner, such as Optimizely CMP can help you manage collaboration between team members and produce reports that are useful for making future decisions regarding content planning.