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The Importance of a Marketing Content Planner

Content planners are responsible to develop a vision of content creation publication, distribution and publication. They also have to evaluate and monitor the effectiveness of a strategy.

This type of content informs the audience on the services and products that the company offers. It also assists the audience to solve problems and meet their needs.

A marketing content planner is a spreadsheet, or it could be a third-party program. The difference lies in how you utilize it.

1. Identify Your Goals

Benjamin Franklin's famous quote "If you don't prepare, you're planning for failure" is a true statement. The structure, efficiency of workflow and clear communication are required to transform a strategic plan into a successful content marketing engine.

One of the most critical actions in this process is identifying your goals. You can begin with a high-level goal for your business or make use of the SMART Framework to make them more specific. This is also a great opportunity to revisit existing content goals and make sure they still are in line with the current strategy.

Being aware of your objectives will enable you to monitor how each piece of content performs. This will help you identify the things that work and what can be improved, allowing you to make the necessary adjustments and improve your overall performance. This will ensure that you achieve your objectives, and provide high-quality digital content marketing agency to your audiences.

2. Identify Your Audience

It is essential to know who your audience is to develop content that is relevant, engaging and efficient. The best method to accomplish this is to conduct research and identifying the characteristics of your ideal customer personas. This can be accomplished by surveys, data analysis, and other methods for gathering details about your customers.

You can then use the results of your research to identify the types of content that are most effective for you and your company. This could range from blog posts and social media posts to webinars and podcasts. Once you've determined which formats will be most effective, it's time to start drafting your content plan.

A content planning tool will help you to keep the track of your marketing goals and ensure the right people work on the right projects. It can also increase productivity by helping teams concentrate on what's most important and avoid distractions. CopyPress offers a free Content Analysis Report that you can utilize today.

3. Identify Your Ideal Platforms

It's important to tailor your content for the platform you prefer. Instagram users are looking for visually appealing content, whereas TikTok users enjoy short fashionable videos. You can determine the platforms that your audience prefers by conducting some market research.

A successful marketing content planner will outline every step needed to convert your ideas into a completed asset. It will outline a plan for how to meet your goals and ensure that everyone on your team is on the same team.

A content planning tool such as Monday and Kapost can help with this by allowing you to design, assign tasks, collaborate and monitor progress on a single dashboard. There are other more sophisticated tools, like Wrike, that provide drop-down menus that include an actionable table such as a message board and a project-wide timeline. Both of them offer a free version and more extensive subscriptions if your team requires more advanced features.

4. Identify Your Content Types

A content planner is a great tool for anyone, no matter if you're an influencer on your own or with a team of marketing professionals within a large corporation. It helps you stay organized and ensures that everyone is on the right page. It's an excellent tool for managing content for projects that have more time to lead for projects like quarterly or annual campaigns.

A good content planner can help you identify which types of content to produce and how to implement them. This includes determining what format your content should be presented in such as blog posts, infographics, podcasts, case studies, or social media press releases. This should include a schedule of when these pieces are expected to be produced and published.

You should also keep track of metrics related to your content marketing goals, such as engagement and traffic. This will allow you to examine your results and make adjustments. Ahrefs is a great tool to help you determine what is working and what isn't. It can also give you insights into the performance of your competitors.

5. Identify Your Content Goals

If you establish clear content objectives that can help your team keep on track to meet their goals. Clear goals will help you meet your content marketing goals whether it's to increase SEO traffic by updating blog posts or improve customer retention through the organization of webinars.

A good content planner will aid in defining your goals by creating an organized workflow and allowing collaboration. It could also include tools such as image-generation software and text-to-image instructions or social management applications to simplify the process.

A marketing content planner will assist you in identifying your performance metrics, key performance indicators (KPIs) and other important elements. This will allow you to evaluate the effectiveness of your content and respond to improve your marketing strategy. Bounce rate, website traffic, and social media shares are examples of metrics that can be measured. These metrics should all be tracked throughout the entire lifecycle of your content, including production, publication and distribution.

6. Identify Your Resources

A successful content strategy is useless when you don't have the resources to implement it. While planning, make sure that you have enough money to complete all of the tasks you've outlined. This could include salary or team payments production costs including web space, marketing strategies.

Once you have a budget, you can assign responsibilities for each task. You can assign different members of your staff to conduct keyword research, copywriting and editing or design. Alternately, Sprout can be used to automate the process of scheduling content across different platforms.

Sprout allows you to connect your social media accounts and schedule posts for Twitter, Facebook, Instagram and LinkedIn company pages as well as Google Business Profiles, all from one dashboard. The tools used by Sprout to schedule posts include an image library that streamlines asset management and saves time during the creation process.

7. Determine your Key Performance Indicators

It's crucial to make your marketing efforts worth it if you're spending a lot time creating content. You can boost your performance by tracking and identifying the most important performance indicators.

For example, a common KPI for content Marketer, telegra.Ph, marketers is the number of returning customers. This metric can be used to measure how effective your content is at converting customers. it can also be used to identify any areas of improvement for future campaigns.

It's also important to determine the type of content you'll produce based on both your goals and the audience you intend to reach. This could be social media posts, blog articles and infographics as well as videos. Once you've identified the various formats for your content, you should develop a strategy for each one that includes frequency and distribution. This will ensure that the right people are viewing your content at the appropriate time.

8. Identify Your Tracking Methods

A marketing content writer content planner is a valuable tool for any business seeking to improve their marketing efforts. It assists you in keeping track of your goals, audience, and resources while allowing you to assess how effective your strategy is over time.

A social media content calendar can help you determine the time when your posts are scheduled to go live, which will help ensure that your content is published consistently. It also allows you to plan ahead for any occasions or holidays that could affect your audience's engagement.

A keyword content plan is a fantastic method of optimizing your SEO strategies. It will help you find the most relevant keywords for your content and improve your search engine rankings and visibility. It can also help you measure the effectiveness of your keyword content strategy over time.

9. Determine Your Measurements

No matter if you decide to organize your content according to keywords or themes, your marketing plan should be able to assist you in identifying the most important metrics for each piece. This will allow you to determine the success of your content and continue to improve it. A cloud-based marketing planer, such as Optimizely CMP can also help team members to work together and create reports useful for making future content decision-making.