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78% of articles with fewer than 500 words haven’t been shared, period. 59. Forty one% of B2B consumers reported putting extra emphasis on the trustworthiness of the source of content material. 60. About 43% of people said they find research/survey reports to be most respected when researching B2B purchases. 61. Fifty two% of B2B consumers report that they wish to see content material organized by subject according to issue/pain level, 51% by subjects, 46% by industry/vertical, and 42% by enterprise role. 62. Within the early levels of their buyer’s journeys, 81% of B2B buyers report having fun with listicles, 72% infographics, sixty six% blogs, and 62% movies.