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Internal linking strategy is a different concept entirely to an external lining strategy involving one way or Search engine optimization two way reciprocal links back to your web page from that of another website. Most people are involved in that, but also most don't know how to do it properly, and therefore lose out. Let me give you a simple example.

It used to be that you could rank pretty well with just on-page search engine optimization. Sprinkle the right keywords in the right places in your Web content and Bam! You are at the top of the search engine results.

semantic seo The idea is to build a web of backlinks using Web 2.0 properties Google Loves to target your niche keywords. Keyword rich content, plus web 2.0 properties, plus video, plus pics, plus SEO on page factors, Plus social bookmarking and keyword rich hyperlinks, equal one hell of a Google friendly site.

While most social networking sites have no-follow links, you shouldn't ignore them in your link building campaign. Twitter and Facebook can give a massive amount of traffic to your website.

You should be meta-tagging EVERY page of your website, not just the homepage, so you can ensure that every section gets indexed properly. Each of your pages contains unique content, right? Well, chances are somebody out there is hunting for it. Let yourself be found.